Sunday, October 16, 2011

Behind the Scenes: The Making of a Catalog


In anticipation of the 2012 Circa Home Living Catalog debut we thought we'd give you some insight and a behind the scenes look at what it takes to put it all together.

Planning for our yearly catalog is an important and ongoing process.  From the moment our catalog is printed and shipped each October we take a short pause and then start anew working on ideas for next year.


Cropped & Elphie approved
for the new catalog
Setting up the shot.
We begin in January researching and scouting the country for new products made by American artisans with our customers in mind.  As sample products are received they are photographed using our period 1800's home as the backdrop - giving our customers a feel for how the products can be used in their own homes.  We then measure all products, write short descriptions for each along with any pertinent information that we feel may be useful for our customers.  When all of this work is complete we then move to the design and layout phase where we pay careful attention to grouping like items together so that they can be easily located in the catalog. 

Printing is then done locally where we are hands on in the process every step of the way to ensure that the colors printed are as accurate as possible.  After a few rounds of careful proofing (Elphie gets finally say with her 'two paws up' approval) our catalog is mailed direct to tens of thousands of customers here in the USA, Canada and as far away as Tasmania! 

Color proofing at our local print shop.
It's a long process with an extraordinary amount of time given to the details but ultimately what makes our catalog debut such a rewarding and special time of the year here at Circa Home Living.

For our existing Circa friends, check your mailbox over the next few weeks for the new 2012 Circa Home Living catalog - filled to the brim with exciting new products.  If you're not currently on our mailing list and would like to request a catalog fill out our handy dandy new catalog request form here or call toll free at 888-887-1820 with your mailing address.  We look forward to hearing from you!

Ever your friends - Noel & Verge 


4 comments:

Robyn ♥ said...

LOVE your catalog!!

NMK said...

Hi Noel & Verge & Elfie !!!! I can't Wait to SEE the NEW catalog in my mail box !!!!! A cup of coffee & a fresh batch of chocolate chip cookies are waiting !!!! ;-)

Ginny said...

Can't wait, I know it will be worth all of your hard work!!

Linda - Behind My Red Door said...

Love the behind the scenes look! I cannot wait to get my catalog!! Big hugs!!